Standing in Cupertino last week, holding an Apple watch in my hand, I was reminded very much of the original iPad launch. Here is an idea for a new thing, and the idea has been implemented very well, but it’s not quite clear if it’s a good idea.
So how do we puzzle this out? There are three strands, I think - three pieces of string to pull at:
How does a watch complement the smartphone you already take everywhere?
What does a watch do of itself that’s different?
What is different about something that you wear on your wrist, next to your skin, on display, all the time - what are the self expressive and emotional characteristics of this?