Ways to think about watches

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Benedict Evans:

Standing in Cupertino last week, holding an Apple watch in my hand, I was reminded very much of the original iPad launch. Here is an idea for a new thing, and the idea has been implemented very well, but it’s not quite clear if it’s a good idea. 

So how do we puzzle this out? There are three strands, I think - three pieces of string to pull at:

  • How does a watch complement the smartphone you already take everywhere?
  • What does a watch do of itself that’s different?
  • What is different about something that you wear on your wrist, next to your skin, on display, all the time - what are the self expressive and emotional characteristics of this? 
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